![]() It is used to make decisions about which products or services to discontinue, which products or services to invest in, and how to allocate resources among them. ![]() The BCG matrix is a business tool that was developed in the early 1970s by Bruce Henderson. The answer is a BCG (Boston Consulting Group) matrix. The question then is how should a company minimize such wastage? Having taken this decision, it will seem like the time and money spent on Research and Development (R&D) for these products was a huge waste. Managers may even order a reduction in production or recommend that the item be dropped altogether. This result is innate to any product catalog and all businesses expect it as well.įinally, the company may have to stop promoting products that offer it a lower profit margin. As you introduce more products and services to the market, some of these will naturally turn out to be less profitable than others. ![]()
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